Purpose-led design that brings your vision to life.

Hello!

I’m Joel Ferguson, the designer behind Brightway Studio. I’ve been helping people build their brands, websites and visual identities since 2016, working both freelance and within agencies to create work that looks great and delivers real results.

I started Brightway Studio because I genuinely love helping people define their voice, express their ideas, and grow something they’re proud of. I’m down-to-earth, passionate about good design, and deeply invested in the people I work with. I don’t just make things look nice, I help you say what you mean in a way your audience actually hears.

Brightway has been built with the guidance and support of my wife, Chloe, a marketing strategist & expert who’s got a sharp eye for messaging, positioning, and the bigger picture. Her input helps turn good ideas into solid strategies.

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Why Brightway?

At Brightway Studio, everything we create is designed to help you move forward, not just in how you look, but in how you grow. Here’s what that looks like in action:

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Brand Clarity & Direction

We don’t just jump into visuals. We start by helping you define who you are, what sets you apart, and how to communicate that clearly. We uncover your brand's personality, purpose and voice, then translate that into visual identity and web design that’s unmistakably you.

Design That Drives Growth

Great design shouldn’t just look good, it should do good things for your business. Whether it’s increasing product sales, generating more bookings, or getting people to stay on your site longer, our work is built to support tangible business goals.

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Results-Focused Websites

We create websites that don’t just sit pretty they convert. Every site we design is user-focused, mobile-optimised, and structured with marketing strategy to guide your visitors from first impression to clear action. Thoughtful UX meets clear messaging and SEO-friendly structure.

Top-Tier, Professional Design

We hold our work to a high standard. Every logo, layout and visual asset is carefully crafted, consistent, and built to last. Our design style is clean, flexible, and deeply considered. So whether you're pitching to stockists or launching online, your brand always looks the part.

The Process

Every project starts with understanding, and ends with something you’re proud to put your name on. We keep the process simple, collaborative, and structured.

Here's how we’ll work together:

1

Discovery

Every project starts with understanding, and in order to do that, we will arrange a call to go through your vision, and the best way we can bring that to life.

2

Proposal

After the call, you’ll get a clear proposal outlining the scope, timeline, and costs.

Once approved, we begin.

3

Create

We design early concepts for your feedback - whether it’s branding or a website build, and then once approved, we work on finalising the project.

4

Refine

We refine together, then I finalise your brand identity, website, or design package.

5

Handover

We get everything over to you that you need to launch! Or we can keep working together through design support or a monthly retainer.

Shall We Get Started?

Let brightway help find your path or elevate your business, the first step is booking your discovery call.