Birding & wildlife holidays in Africa & beyond
Wild Birding is a bespoke wildlife tour operator specialising in immersive bird-watching holidays across Kenya and East Africa.
Their goal was to establish their brand identity, elevate user experience and online reach to attract more bookings and build trust with nature-loving travellers. We worked from the ground up, developing a cler visual identity, a compelling website built to convert through Google Ads, and messaging aligned with their conservation-driven mission.
What We Did:
Brand creation with a nature-inspired refresh
SEO-focused, conversion-optimised website build
Integrated Google Ads setup and analytics tracking
Online tour booking system
On-page content for trip details, blog & wildlife insights
Project Overview
Brand Delivery
Brand Strategy
Website Design
Digital Advertising
Google/Ads
Printed Collatarel
Targets Achieved
Booking growth: increased online tour bookings by 40% within 3 months of launch.
Organic visibility: Reached top-10 search rankings for key terms like “Kenya birding tour”.
Conversion boost: Average engagement time doubled and bounce rates dropped by over 30%
Revenue increase: Turnover rose by 25%.
Branding & Brand Strategy
Brand Guidelines
Full Brand Guidelines & Booklet
Colour Palette
Typography
Brand Personality Overview
Visual Identity Guide
Brand Strategy
Primary/Secondary Logo
Custom Illustration
JPG/PNG/SVG/AI/PDF
Brandmark
Symbol representation of the company:
Eastern Goshawk (Vector Illustration)
Brand Usage
Logo variation in accordance with the brand guidelines
Website & Digital Design
Website Design
10+ page custom site
Tour booking system
SEO optimisation
Google Ads Analytics
Lead generation
Mobile Optimisation
SEO Optimisation
UX/UI Design
Digital - Paid Ads
Google Business
Conversion/lead focused
CTR Analysis
Market Research
Design Support/Adhoc
Telegraph Ads
Paid Ads for the Daily Telegraph website
High CTR
Market Research
CTA Copy
UTM Tracking
Print Design
Birding Guide
Branded Merchandise
Safari Tyre Covers
Business Cards
Let’s build something
special.
If you're interested in what you see and would like to find out how you can level up your project, then you're in the right place!
Get started and book a free discovery call to explore how we can shape your brand and get it working for you.
Let’s build something
special.
If you're interested in what you see and would like to find out how you can level up your project, then you're in the right place!
Get started and book a free discovery call to explore how we can shape your brand and get it working for you.
Lets Go & Create Something
SPECIAL
